Free :The Future of a Radical Price

- this is a book anyone in music can benefit from, Chris Anderson explains how “FREE” systems work and how they can be profitable. Bands can apply these techniques to start making money in this difficult business where people have little value for music. Understand that playing shows for free means more people in the room to sell merchandise to.

Following his “New York Times” bestseller, “The Long Tail, Free” is another look at the radical new way business is done. . . . [It] shows a new economic model that goes way beyond the old concepts of free with purchase’ or loss leaders’.–Will Baillett.

chapters.indigo.ca: Mark Leslie Lefebvre’s Review of Free: Chris Anderson: Books